FrontPage

Welcome to the Cedar Rapids Area Chamber Academy's

Social Media Workshop 2.0

The old mix of marketing (TV, Radio & Print: TRaP) just isn't cutting it anymore. Not to say that TRaP is dead, but it is gasping for air in it's current configuration. Audiences have changed their viewing habits. The way we get information has changed drastically. This was fueled by the internet and has organically created the social networks that help bind humanity together these days - AKA: Web 2.0. This session is designed to help you understand how and when Social Media can work for you to deliver your message - or help you attain the info you need to succeed. 

In this session you will learn: 

•             How to build your network
•             Crowdsourcing: save money and time
•             Why you should blog: becoming or following a “Thought Leader”
•             How to get your business on the radar screen 
•             Trends in social media and what it means for your business
•             Let go of control of your brand and involve the consumer

Speaker Information

Heather Smith, Partner, de Novo Alternative Marketing

Jen Neumann, Partner, de Novo Alternative Marketing

Annette Schulte, Content Ninja, Gazette Communications

Check back here for links and tools you can use to succeed.

Good reads: Meatball Sundae - Seth Godin

                   Here Comes Everybody - Clay Shirky

Good blogs: www.sethgodin.com, www.advergirl.com, www.thinkdenovo.blogspot.com, http://contentninja.wordpress.com

Further reading:

• http://online.wsj.com/article/SB122884677205091919.html
• Think you don't need to shift your thinking? http://www.flixxy.com/technology-and-education-2008.htm
• 6 key points about social media: http://www.convinceandconvert.com/social-media-marketing/the-6-dangerous-fallacies-of-social-media/
• Social media strategy for non-profits (Beth Kanter is a social media rock star in non-prof world): http://beth.typepad.com/beths_blog/2009/01/creating-your-organizations-social-media-strategy-map.html
• Social media is not one size fits all: http://contentninja.wordpress.com/2008/12/15/social-media-is-not-1-size-fits-all/

Presentation examples:

1. Describe the business.

2. Business goal.

• www.new.facebook.com
• http://twitter.com/comcastcares/status/1150332371

3. Where is the audience cyclically?

• http://twitter.com/RileysCafe/status/1131921604
• http://twitter.com/pancheros

4. How does the audience use social media?

• http://blogs.forrester.com/groundswell/2007/04/forresters_new_.html

5. The one thing.

• Fiskars' Fisk-a-teers: http://www.fiskateers.com

6. How will you humanize the brand?

7. How will you measure success?

Interesting example of what NOT to do on Social Media: http://industry.bnet.com/advertising/1000525/worst-twitter-post-ever-ketchum-exec-insults-fedex-client-on-mini-blog/ 

More info to come and this wiki will be left up for attendees reference post academy.